Privacy Policy

Contractor (“us”, “we”, or “our”) operates the Fuse Service website https://fusedmv.com/ (the “Website”). This Privacy Policy explains how we collect, use, and disclose Personal Information when you use our Website. We do not use or share your information except as described in this Privacy Policy. At Contractor, we respect your privacy and are committed to protecting your personal data in accordance with the Virginia Consumer Data Protection Act (“VCDPA”), where applicable.

Information We Collect

We may collect the following categories of personal information:

Identifiers (name, phone number, email, address, IP address)
Commercial information (services purchased or considered)
Internet or network activity (browser type, device data, interactions with content)
Geolocation data (approximate location determined from IP address)
Professional or employment-related information (only if voluntarily provided)
Inferences drawn to create service preferences or customer profiles
SMS opt-in information for communication purposes

We do not intentionally collect financial account numbers, protected health information, biometric identifiers, or other categories of data considered sensitive under the VCDPA unless required to provide requested services and with consent where required by law.

By submitting forms on our Website and explicitly opting in to SMS communications, you consent to receive SMS messages. SMS opt-in information and consent are not sold or shared with third parties or affiliates for marketing or promotional purposes.

How We Use Your Information

We may use collected information for:

Providing, maintaining, and improving our services
Appointment scheduling and customer communication
Personalizing Website experience
Service recommendations
Fraud prevention and security monitoring
Website performance analysis
Marketing communications (email, SMS, digital ads — with user consent)
Fulfilling legal and regulatory obligations

Purposes for Each Category of Information

Each category listed above may be used for one or more of the following:

Service delivery and customer account management
Appointment scheduling and service reminders
Payment processing and invoicing
Customer support and follow-ups
Operational management and business analytics
Digital marketing (opt-in only)
Website functionality and security
Maintaining compliance with state and federal laws

How We Share Your Information

We may share personal information with trusted third-party providers, including:

Website hosting and security
Analytics tools
Call-tracking and scheduling tools
Field-service management platforms
Customer relationship management systems
Digital advertising platforms

Depending on the services provided, shared information may include identifiers, commercial information, internet or network activity data, and other information necessary to provide requested services.

Services we may use include:

Estq
HouseCall Pro
LeadWinner
Google Analytics
Google Ads
Google Search Console

We may also share information if required by a lawful government request, court order, or regulatory requirement. We do not sell personal data, and we do not process personal data for targeted advertising without user consent. Where applicable, consumers may opt out of targeted advertising in accordance with the VCDPA.

SMS opt-in information and consent are not shared with third parties or affiliates for marketing or promotional purposes. Service providers may process this information solely to deliver SMS communications on our behalf.

How We Process Your Information

Personal data may be processed for:

Dispatching technicians and scheduling services
Customer communication via email, SMS, or phone
Maintaining invoices, service records, and account history
Service recommendations and follow-up communication
Website analytics and error detection
Billing and transaction processing
Operational reporting and fraud prevention

HouseCall Pro Data Handling

We use HouseCall Pro as our operations management platform.

You acknowledge that:

Customer records are stored within HouseCall Pro
System logs may be maintained for access, security, and operational purposes
Certain customer information and operational records may also be processed or stored by other service providers described in this Privacy Policy

We encourage you to review HouseCall Pro’s privacy policy directly.

How We Protect Your Information

We apply administrative, technical, and physical safeguards, including:

Data encryption (HTTPS/TLS)
Access controls and role-based authentication
Firewall and intrusion-detection systems
Regular security monitoring and auditing
Vendor oversight for third-party processors
Employee training on privacy and data handling
Incident response procedures in the event of a suspected breach

Despite these efforts, no system can be 100% secure.

SMS Communication Policy

By explicitly opting in to SMS communications through our Website or services, you consent to receive SMS messages.

Messages may include:

Appointment confirmations
Service updates and reminders
Customer support responses
Promotional messages (with separate opt-in consent where required)

Standard messaging disclosures:

Message and data rates may apply
Message frequency may vary
Text “STOP” to unsubscribe
Text “HELP” for assistance

SMS opt-in information and consent will not be sold or shared with third parties or affiliates for marketing or promotional purposes. Service providers may process this information solely to deliver SMS communications on our behalf.

Your Rights

Under the VCDPA, Virginia residents have the following rights, where applicable:

Right to Access – You may request confirmation of whether we process your personal data and receive a copy of that data.

Right to Correction – You may request corrections to inaccurate personal data.

Right to Deletion – You may request deletion of personal information we collected or obtained about you, subject to legal exceptions.

Right to Data Portability – You may request a copy of personal data you previously provided to us in a portable and readily usable format, where applicable.

Right to Opt-Out of:

Targeted advertising
Sale of personal data
Profiling that produces legal or similarly significant effects

We do not sell personal data.

Right to Appeal – If we deny your request, you may submit an appeal, as required under VCDPA §59.1-577(C).

To exercise any of these rights, request an opt-out, or submit an appeal, contact us at the email below. We may request verification of your identity.

We will respond to verified consumer requests without undue delay and within 45 days of receipt. If reasonably necessary, this period may be extended by an additional 45 days, with notice provided during the initial response period.

Appeals will be reviewed within 60 days of receipt. If your appeal is denied, we will provide information on how to submit a complaint to the Virginia Attorney General.

Data Retention Disclosure

We retain personal information only as long as necessary to:

Provide requested services
Meet legal and tax obligations
Maintain business records
Resolve disputes

Retention periods vary depending on data category and regulatory requirements.

Cookies and Tracking

We may use cookies and similar technologies to:

Improve site performance
Analyze traffic and trends
Personalize user experience
Support scheduling, forms, and security

You may accept or decline cookies through your browser settings or available Website cookie preferences. Disabling cookies may impact site functionality.

We do not use cookies for cross-context behavioral advertising without opt-in consent. Where applicable, you may also request to opt out of targeted advertising by contacting us using the information below.

Changes to This Privacy Policy

We may update this Policy from time to time. Updates will be posted on this page with a revised effective date. We encourage you to review this Privacy Policy periodically.